Imagine the most accessible competition

April 2010 sees the launch of the third annual Destination Fame competition…a national competition with a difference. The good new is that any hairdresser in the UK and Ireland can enter. No rules. Just great hair…

Imagine winning a year of fame

As one of the grand prize winners you will enjoy 12 months of fame to showcase your talent through your own hair calendar shoot, session opportunities at Matrix evens and media coverage.

To take you there you’ll have a once in a lifetime mentoring opportunity with one of the UK and Ireland’s best hairdressers and benefit from PR and marketing support to showcase your winning talents.

The brief

To create a male or female look that is on-trend for 2010 using Matrix Colour and Styling products

The look should display your very own positive energy and daring attitude

How to enter

3 simple steps:

Take a before and after ‘head shot’ of your model and chosen look
Complete the entry form
Attach your images to the entry form

What happens next

12 finalist will be chosen by an expert panel of judges
4 July 2010 – the Finalists’ Day will be held at the International Academy, London
14-17 August 2010 – the shoot: mentored by some of the best names in the industry to produce the matrix Calendar for 2011

The prize. A life changing prize package

The Calendar Shoot

“To get the opportunity to work with some of the UK and Irelands best hairdressers is an exciting opportunity which many hairdressers many never get” Gary Hook and Michael Young – Hooker & Young, North East 2009 Mentor

“By taking away all the rules, Destination Fame opens up what can sometimes be a closed world to so many hairdressers” Andrew Jose, London 2009 Mentor

“For me to be able to pass on all the experience that I have gained over my years in the industry, to these guys, is a great thing” Errol Douglas (MBE), London 2009 Mentor

PR

You will be given support on how the best PR your win in the local media

Marketing

The Matrix Marketing team will help you shout about your win by designing and printing two A0 window posters, five A3 and ten A4 in salon posters

International Event

There will be an opportunity to attend an International Event

Key Dates

1 April 2010 Destination Fame Launches
28 May 2010 Destination Fame Closing Date
4 July 2010 Destination Fame Finalist Day – London
14-17 August 2010 Destination Fame Calendar Shoot – London